We want to tell a new story through the power of gratitude, so that we may discover a new language that encourages the behaviour of altruism.
The Gratitude Initiative’s mission is to encourage and promote a ‘gratitude culture’ in Britain, (i.e. a culture where we practice and express gratitude even as we seek and strive for social and personal development and growth) in our personal as well as our communal lives. For this reason, we see gratitude as a vehicle towards both a fulfilled self and a harmonious society.
The Gratitude Initiative aims to change our culture one conversation at a time, in one community after another. And we’ll do this by resourcing and gathering communities to talk about and practise gratitude.
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