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How to make a successful appeal for churches and charities

Making a financial appeal to meet a specific need is a tried and tested way for churches and Christian charities to raise funds. It sounds simple enough, but there are a surprising number of pitfalls to avoid! Some appeals might fail due to a lack of funds, whilst some might fail due to an excess of funds (yes, really). This paper sets out some practical considerations about how to construct an appeal that will have the best chance of success.

Topics covered:

  • What is a 'failed' financial appeal?
  • A practical guide to launching a successful financial appeal for churches and Christian charities;
  • What happens if a financial appeal suffers an initial failure?
  • What happens if a financial appeal suffers a subsequent failure?
  • Is there a place for conditional gifts in a financial appeal?
  • Should the proceeds of a financial appeal be held in a separate bank account?