generosity report

Generosity Report 2024

Exploring Christian Giving in the UK

Designed to support Stewardship's partners - churches, charities and Christian workers - in inviting generosity and growing support, the report includes quantitative and qualitative data, case studies, recommendations for partners and donors and helpful resources.

Key findings

  • Regular church attendance more than doubles propensity to give
  • Personal appeals are more effective at inspiring spontaneous charitable giving
  • Key drivers for giving are seeing the difference donations make and trusting the causes receiving them
  • Those who discuss their giving tend to give more

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