How do I create a compelling partner profile?

The incredible work that your church/charity does every day really matters. Your Partner Account is a tool to help you to invite generosity and increase your support base, so that you feel equipped and encouraged to grow your vision and further your missional impact. 

We invite generous individuals to support you by giving to the causes they love with a Stewardship Giving Account. While the majority open an account to give one-off or regularly on the request of a partner, many go on to support churches, charities and Christian workers who they find either in their account search, or through our social media platforms. For these potential supporters, your partner profile may be the first impression that they have of your work. 

Personalisation will enable your partner profile to look and feel representative of your Church/Charity and will help supporters to feel confident that they’re in the right place. 

• “Branded giving pages raise on average 38% more” (Network for Good)
• Consistent branding will help combat “give and forget” donor behaviour and enable the potential of recurring gifts.

Profile enrichment will enable you to clearly communicate the impact of people’s generosity and activate people’s giving. Links to socials from the page will enable supporters to access up to date info about the activity of your organisation and the “share” function means it will be easy to get the link to give to your supporters. You will be able to clearly communicate the impact of people’s generosity and supporters will have sufficient information to decide that you’re great to give to!

Greater release of generosity! Stewardship currently serves 6000 Charity and 4200 Church partners with partner profiles on our website. All Partners can add pictures, stories and webpage info to their pages to make them more attention grabbing, but many do not. In 2022 63,000 individual givers used our giving platform to make a charitable gift. 31,000 individual givers have accounts with gifts in exceeding £4.2m every month. Many givers keep money in their account as a balance ready for the generosity to be released. This equates to many millions of pounds which we would like to see granted in support of Kingdom growth. 

Our donors feel more confident knowing that you’re our partner, and therefore ‘safe’ to give to. By sharing more information, supporters will feel that their generosity enables them to be a part of your mission. This will build loyalty and a longevity of support as regular givers.

Once you’ve set up your profile, make sure that you take a moment to step back and consider your page from a potential supporter’s perspective. Is it compelling? Does it hold your attention? Imagine that you’ve not yet been introduced to your charity and ask yourself the following questions:

• Do I understand the identity of this organisation?
• Can I see what need(s) they are addressing?
• Do I trust that they’re achieving their purpose?
• Do I care enough to want to support them?

If any of your answers to the above are ‘no’ or less than a resounding ‘yes’, go back and ensure that you achieve the desired outcomes before going live with your profile – it’s your first impression for many and it counts!