We believe giving to the causes people care about should be as straightforward, trustworthy and joyful as possible. In today’s hybrid world, churches and charities can invite generosity most effectively when they make giving simple, show impact clearly and communicate in ways that build trust over time.
If you have not already, make sure your Stewardship partner profile is up to date. A clear profile, current project information and well-signposted giving pages help supporters understand your mission and feel confident about giving.
Once you have an up-to-date profile or appeal page ready to share, here are three practical ways to encourage supporters to give with Stewardship in ways that are clear, accessible and grounded in trust:
1. Signpost clearly on your website
We recommend having a clear giving page on your website so supporters know where to go and why their support matters. The 2026 Generosity Report suggests that trust and clarity are especially important for sustained giving, so it is worth explaining how gifts will be used.
Here is some sample wording you could adapt for your own website:
“Thank you for considering giving to St Michael’s. Your support helps make our ministry possible, from Sunday services and discipleship to community outreach and practical care for local families.
If you choose to give, you can make a regular or one-off gift with Stewardship. Regular giving is especially helpful because it enables us to plan confidently and sustain our work over time. Stewardship also helps simplify administration, including Gift Aid, and gives many supporters an easy way to manage their giving.”
“You can give online using the button or link below. Thank you for your generosity and for partnering with us in this work.”
Make use of our digital giving buttons for your website to create an eye-catching link to your profile or fundraising and donation pages so Stewardship givers can move straight from interest to action.
2. Use QR codes and shareable giving routes
QR codes remain a simple way to take supporters directly to your giving page. They work particularly well when linked to your profile, a current project page or a donation link that removes unnecessary steps for the donor.
This is especially useful for supporters using their smartphones, whether they are responding in a service, at an event, through a printed resource or from a noticeboard.
By including a QR code on service sheets, presentation slides, posters, postcards or printed appeals, supporters can respond there and then. This matters because the 2026 Generosity Report indicates that fewer Christians are giving in response to appeals alone, so reducing friction and making the route to give immediate and clear can help. Pairing a QR code with a short explanation of impact and a trusted giving route is likely to be more effective than simply asking for support.
Customise your QR code resources using our Canva templates:
- Giving Postcard (A6) - for Churches
- Giving Postcard (A6) - for Charities
- Giving Postcard (A6) - for Individual Partners
- Giving Poster (A4) - for Churches
- Giving Poster (A4) - for Charities
- Giving Poster (A4) - for Individual Partners
3. Share regularly on social media and other channels
Use social media to share your profile, pages or donation links with concise, specific messaging. Lead with your mission, explain the impact of support, and communicate in a way that strengthens trust. The 2026 Generosity Report highlights that younger Christians are more open to teaching on generosity and to prompts to give, so short, consistent communications that explain why giving matters may be more effective than occasional urgent appeals alone. As ever, strong images and simple calls to action can help increase engagement.
We hope these suggestions help you make the most of your Partner Account. As you review how you invite support, consider whether your communications are building trust, making giving straightforward and showing the value of regular generosity. If you need further help, the Help and Support Centre includes guidance on signposting your profile or pages, creating donation links and helping supporters give with your Stewardship page.
Clare Walker
Clare is part of the Opportunities Team, growing and developing new relationships with Churches and Charities and joined Stewardship in 2023.
Clare is excited to support causes to flourish and achieve more Kingdom impact, through joyful generosity. Previously Head of Engagement across England for Home for Good and a teacher for more than 20 years, Clare has also been a Trustee of Scripture Union and her local church. Clare has always been part of tiny rural churches and loves the richness of community that can be found living in a Somerset village.
