Recent insights in the Generosity Report 2026 show that giving is inspired by trust, clarity and a strong sense of impact.
In a digital age, it's essential to communicate your vision through your online presence, and updating your partner profile is a great way to build confidence, show credibility and help supporters see the difference their generosity can make.
Five ways to strengthen your profile and inspire generosity
- Share your story
- Add a logo, images and video
- Link to your website
- Use projects
- Create a fundraising page
You can also create a personalised thank you message for your supporters, that will be shown on a donors' giving confirmation screen after they create a new gift in your support.
1. Share your story
Give potential supporters a compelling reason to trust and support the work you do.
Your description should clearly explain:
1) What outcomes your charity is set up to achieve.
2) How it will achieve these outcomes.
3) Who will benefit from these outcomes.
The words you use matter. Be clear and specific about your purpose, how support will be used, and who will benefit. Avoid vague or ambiguous wording. Where possible, include evidence of impact so supporters can see the difference their giving makes. Keeping your profile up to date also helps supporters feel confident that your work is active and trustworthy. Names of people should only be used with permission.
To add or change text, sign in to your Partner Account, select Profile in the left-hand sidebar, and then select the ‘Page content’ tab. Scroll down to ‘Add text’ and insert your copy into the text box.
2. Add a logo, images and video
For churches and charities:
Your church or charity’s logo helps people find your profile page and feel confident that they are supporting the correct cause. Consistent branding helps build recognition and trust.
Your logo will always be visible on your partner profile and throughout the giving journey when someone sets up a one-off or regular gift. Use a current, high-quality image with a minimum size of 150px × 150px in a 1:1 ratio, in PNG, JPG or GIF format, with a maximum file size of 3MB. It is usually best to use the same logo as your social media profiles. Logos are displayed in a circular boundary box, so a square, simplified version often works best.
Images: Bring your profile to life by showcasing the people contributing to, and benefiting from, your work. Use the same guidance suggested for your cover image to ensure that you’re choosing the right images for your page. ‘A picture can tell a thousand words’ – ensure that you’re capturing the essence of who you are and what you do with the images that you select and that you have the appropriate permissions to use* them.
To change or upload an image, select ‘Profile’ in the sidebar, then select the ‘Page content’ tab. Select ‘Upload’ and select an image from your documents. Recommended image dimensions: 1180px x 531px (20.9 ratio), format: PNG, JPG or GIF, maximum file size: 3MB.
*Be careful when using images or content from the web or third-party sources, as you may be liable for any image or content used that is subject to copyright law where you don’t hold a rights licence.
Video: is a brilliant way to instantly connect with potential supporters. A compelling story about who you are and what you do, with a clear call to action to support, is a great way to motivate and engage your audience.
To add or change a video, select ‘Profile’ in the sidebar, then select the ‘Page content’ tab. Scroll down to ‘Add video’ and insert the URL into the text bar.
For Individual Partners:
Add a profile image: Your profile photo helps people to find your profile page and feel confident that they are supporting the correct partner. Your photo will always be visible on your partner profile as well as on every screen throughout the giving process when a giver sets up a one-off or regular gift for your support.
3. Link to your website
Invite potential supporters to find out more about you and what you do! Not only do you want to inspire your support team to give financially to equip and enable your work, you also want to invite them to feel a part of the incredible impact that you’re achieving – through their prayers, and by allowing them to engage with and follow the news and stories that you’re sharing online.
By providing your website address, supporters can easily explore more about your work, your updates and your wider impact.
To add your website link, select ‘Profile’ in the sidebar, then select the ‘Key info’ tab. Scroll down to ‘Website’ and enter the address in the text box.
Links to your social networks enable supporters to follow and like the work that you’re doing, becoming a part of your online community.
A link to your PrayerMate page will provide them with an understanding of your needs for their prayers.
To upload social media links and/or PrayerMate, select ‘Profile’ in the sidebar, then select the ‘Key info’ tab. Scroll down to ‘Social Networks’ and type the relevant URLs in the text boxes. Only platforms with a URL will be shown on your profile.
4. Use projects
A project is a designated fund for a specific need, such as a building fund or seasonal appeal. Projects can help supporters understand exactly what they are giving towards, which can strengthen confidence and make your ask more compelling. You can make projects visible or invisible, which is helpful if you run seasonal appeals each year. As always, restricted funds can only be used for the stated purpose, so make sure that giving to general funds is still available for supporters who want to support your wider work.
If you would like to read more on what you can and cannot do with your charity’s money, read this blog.
*Projects are only accessible to the new 'Admin' user role on your account. Fundraising, however, can be accessed by Admin, Supporter Care and Content users, although Content users have limited access to gift details.
To add or edit projects, login to your Partner Account, select ‘Projects’ on the sidebar. Select ‘Add new project fund’ to create another. Where you have existing projects, you can select the eye icon to change their visibility. If you would like to link a project to a different bank account, please contact our teams.
5. Create a fundraising page
Fundraising pages are ideal for specific appeals and events and can help inspire one-off gifts from both new and existing supporters. To make them effective, be clear about the purpose of the appeal, explain how funds will be used, and show the impact supporters can expect their generosity to have. You can add multiple images, a fundraising target, and customise the page URL. Supporters can also create fundraising pages on your behalf for sponsored events, celebration fundraisers and more.
To add or edit a fundraising page, sign in to your Partner Account and select ‘Fundraising’ in the sidebar to create a page. Make sure you have relevant images and clear campaign wording ready to upload.
A well-presented partner profile helps supporters recognise your organisation, understand your mission, and trust that their gift will be used well. Small improvements to your profile can make a meaningful difference in encouraging generosity.
We hope you found this article useful for making the most of your Partner Account. If you would like any further guidance on using your account, please contact our teams who will be delighted to assist you.
Clare Walker
Clare is part of the Opportunities Team, growing and developing new relationships with Churches and Charities and joined Stewardship in 2023.
Clare is excited to support causes to flourish and achieve more Kingdom impact, through joyful generosity. Previously Head of Engagement across England for Home for Good and a teacher for more than 20 years, Clare has also been a Trustee of Scripture Union and her local church. Clare has always been part of tiny rural churches and loves the richness of community that can be found living in a Somerset village.
