Highly Appealing: 3 reasons to love your newspaper's Christmas charity appeal

By Craig Borlase | 5 December 2014

Yesterday my paper ran a piece about dogs that can sniff out cancer. They ran the same story yesterday and, most likely, it'll be back there again tomorrow. Why? Because it’s that time of year again; the moment when certain newspapers repeatedly exhort their readers to part with their cash to help improve the lives of strangers.

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