online giving reaches record high

By Bethan Walker | 9 December 2011

online giving

Image source: Flickr: Easterbilby

 

Did you know that online giving among the good people of Great Britain experienced an increase of 75% between 2008 and 2011?* Pretty good hey?

A survey published this week by the Evangelical Alliance also revealed that within the UK evangelical Christian community, over half of those respondents surveyed said they had made online donations to a charity or ministry in the last 12 months.

The survey also reports that direct debits, standing orders, traditional cash or cheque donations still remain much more popular whilst another pioneer giving technique – texting – remains low in the popularity stakes with just 13% of survey respondents saying that they have given in this way in the last 12 months. Text-giving was, however, more popular among women and the 35-55 age group.

Here at Stewardship, we have been encouraged by the popularity of our own online giving service, successfully launched a year ago. During this time we have seen over 8591 people logging on to use their Stewardship giving accounts and in just 12 months, £7 million in online account donation requests have been fulfilled.

Over a third of all one-off gifts made into Stewardship accounts are now made online and last year £6,000 of online donations were made on Christmas day! Take a sneaky peek at how YOU could join the ever-growing generous bunch of online givers at www.stewardship.org.uk/give-funds.

So how do you like to give? Do you prefer the good old traditional giving techniques or have you dipped more than a toe into the ever expanding cyberspace giving community? Leave us your comments!

*Source: www.ncvo-vol.org.uk/sites/default/files/clickable_UK_Giving_2011.pdf

Posted by Bethan Walker

Bethan is a marketing and communications executive at Stewardship. Bethan has worked in marketing for seven years and now enjoys working in the not-for-profit sector having previously worked in Professional Services. 

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