4 steps to building a culture of generosity

By Daniel Jones | 14 November 2012

Exactly how do you go about making a church more generous?  Is it possible to change the culture of giving in your church?  Yes!  With a committed, concerted effort from church leaders and their congregations, anything is possible.  The following links and resources form part of my seminar at Action Planning's Funding for Christian Charities and Churches conference, given at Methodist Central Hall on 14th November.

First, does this seem familiar?



What if it looked like this?


4 steps to creating a culture of generosity in your church


  • Teach clearly and directly about giving and generosity in our churches

  • Talk openly, honestly and regularly about giving – as regularly as we discuss whether we liked the music this week, or who is on the flower rota,….

  • Plan for generosity and make it really easy for people to give

  • Live and model a generous lifestyle, from the ministry and pastoral leaders right through the whole congregation.



Money & Debt Courses:

The Money Course, www.themoneycourse.org.uk

CAP Money, www.capmoney.org.uk


Some interesting examples of effective communication from churches:

City Church Seattle, www.thecity.org/generosity

Dundonald Church, www.dundonald.org/Groups/179924/Dundonald_Church/Giving/Giving.aspx

Christ Church Cambridge, www.christchurchcambridge.org.uk/about_us/giving.pdf


Create online donation pages for free at www.give.net, Stewardship’s new online fundraising website. No subscription fees, low admin costs, no debit card fees and more. Church members can use give.net to create fundraising pages to support church appeals as well.

Useful guides:

Sowing the Seed – deciding where and how to give: www.stewardship.org.uk/money/downloads/resources/Sowing_Seed.pdf

Clipping the Coin – reflections on tithing:

Technical papers for church treasurers are also available at www.stewardship.org.uk/briefing



Recommended Reading list – great for individual reflection or as part of a teaching programme.

  • Plastic Doughnut - Jeff Anderson
  • Igniting a life of generosity - Chris McDaniel
  • The Treasure Principle – Randy Alcorn
  • Consumer Detox – Mark Powley
  • The Key to Everything – Jack Hayford
  • Generous Justice – Tim Keller
  • Your Money and Your Life – Steve Pierce and Keith Tondeur


Seasons of Giving / Seasons of Living – www.stewardship.org.uk/seasons

Complimentary home group study series on generosity; part one focussing on finances and part two looking at a whole life approach to generosity.

40acts - www.40acts.org.uk

40 days, 40 reflections, 40 simple acts of generosity.

A guided journey through the Lent period, with a daily generous action and reflection. Sign up for daily emails and join over 5000 others committed to taking part in 2013.


An assortment of resources for churches can be found here: www.stewardship.org.uk/money/smartweb/resources/search/qlink/Giving

Giving in Grace – church resources from the Diocese of Liverpool - www.givingingrace.org

Parish Resources – practical resources from the Church of England - www.parishresources.org.uk

Generous Church – US movement with some good downloads www.generouschurch.com



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Daniel Jones
Posted by Daniel Jones

Daniel is Stewardship’s Chief Generosity Officer and is passionate about finding new and innovative ways to encourage and inspire Christians in their giving, and helping those who receive to do so with excellence. Daniel advises denominations on stewardship and giving, and is a serial trustee of small community organisations. Follow Daniel on Twitter: @dmjonesoir


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